New · AdBoard is now in open beta — see the tools
MLA12,000+ sellers★ 4.8 on Capterra

Amazon shows you sales.
We show your net profitmargin per SKUAds ROIhidden fees

theSeller connects to your account and computes your real net profit —after every fee, ad and cost— by country, by product and by day. No spreadsheets, no estimates.

★★★★★  4.8/5 on Capterra, G2 and Trustpilot · 1 month free · no card

app.theseller.com/easyboard

Profit · October 2026

TodayMonthYear
Sales
€48,240
1,204 orders
Profit
€18,900
+12% vs. prev. month
Ads · ACOS
13%
€6,420 spent
Fees
€9,120
19% of sales
Sales vs. net profitSalesProfit

Used by sellers billing from €5,000 to €2M per month

NORTHPEAKVendoraCASA&CObrixlyMERCADIALumenTIENDANOVA

The problem, in numbers

Selling isn't earning.
The gap costs you dearly.

2 of 3

sellers don't know their real net profit. They look at revenue and assume they're earning — until the settlement lands.

Source: theSeller survey · 2026

3,200

is the average refund Amazon owes a seller for lost or damaged inventory — and it's almost never claimed.

Source: average of connected accounts

42%

of accounts have at least one SKU losing money without knowing it: Ads and fees quietly eat the whole margin.

Source: theSeller aggregate data

What sellers say

Don't take our word for it.
Take their margins'.

+€41,000 / year

“I found out my star product was losing money on Ads. I fixed it in an afternoon. That one change gave me back forty thousand a year.”

MR
Martín R.
Electronics · ES, IT, DE
€3,200 recovered

“The refunds module found lost shipments from months ago. I claimed and Amazon returned €3,200 I'd given up on.”

LC
Lucía C.
Home · EU marketplace
from 1 h to 30 s

“I used to spend Mondays in Excel stitching reports together. Now I open theSeller and in thirty seconds I know exactly what I made.”

AF
Andrés F.
Sports · ES, FR
39% real margin

“I thought my margin was 50%. After fees and returns it was 39%. Painful, but I finally make decisions on real data.”

PV
Paula V.
Beauty · multi-country
5 countries, 1 panel

“I sell across five marketplaces. theSeller consolidates everything in euros on one screen. It's the first time I've seen the full picture.”

JL
Javier L.
Accessories · EU + UK
2 SKUs cut

“It showed me two products that lost money on every sale. I paused them. My monthly profit went up without selling more — just by stopping the bleed.”

SN
Sofía N.
Toys · ES

The era of real margin

For years, Amazon success was measured in revenue. That era is over.

With rising fees, ever-pricier Ads and returns eroding margin, billing a lot no longer means earning. The seller who survives isn't the one who sells most — it's the one who knows, to the cent, how much is left.

theSeller exists for exactly that: turning the chaos of reports, settlements and campaigns into a single truth you can read at a glance and act on today.

Your profit operating system

One platform, three principles
we don't compromise on.

EasyBoard today; AdBoard, StockBoard and CatalogBoard on the way. All built on the same foundation.

Precise

The number Amazon pays

Data straight from your account, not averaged percentages. The profit on screen matches your settlement, to the cent.

Honest

Losses show up in red

If a product loses money, we say so without euphemisms. Read-only access: we don't touch your account — Amazon enforces it.

Automatic

Updates itself, every day

Connect once and you're done. Sales, fees, Ads and returns flow in on their own. Alerts when something starts losing margin.

How it works

One platform. One flow.
The full cycle of your profit.

Connect, understand and act on the same foundation. Watch each part of the panel in action as you go.

01 Connect

Your Amazon account, ready in 30 seconds

You sign in, approve read-only access, and you're done. No wizards, no checklists, no integration teams.

  • All your marketplaces, consolidated in euros
  • Imports 24 months of history instantly
  • Read-only: we can't change anything in your account

“I connected it over a coffee. By the time I finished, I already had two years of data on screen.”

Andrés F. · sports seller
read only
N
Connect account
Northwind · Amazon
read only
🇪🇸Amazon SpainConnected
🇩🇪Amazon GermanyConnected
🇫🇷Amazon FranceConnected
🇮🇹Amazon ItalyConnected
🇬🇧Amazon United KingdomSyncing…Connected
4 of 5 marketplaces · 24 months of history imported
02 Understand

Your profit, down to the last cent

We show the full waterfall: from sales we subtract fees, Ads, product cost and returns. What's left is your real profit — by country, by product and by day.

  • P&L waterfall per SKU, with every fee itemized
  • Margin, ROI and ACOS computed automatically
  • Export to Excel or PDF whenever you need

“I finally see where every euro comes from. My real margin was 11 points lower than I thought.”

Paula V. · beauty seller
Understand
Catalog · Profit
66 products · Amazon · ES
7D30D90D
Sales
€17,587
557 units · 30 days
Profit
€3,479
20% margin
Aged inv.
19%
167 units
Where does each euro of sales go?
Gross sales€17,587
− Commissions−€3,440
− Advertising−€4,20724% of sales
− Product cost−€6,461
Net profit€3,479
03 Act

Before the margin slips away

theSeller watches your numbers and warns you: a SKU starting to lose, stock running out, an unclaimed refund. You decide; we give you the context and the suggested action.

  • Alerts for products losing money
  • Stock-out and aged-inventory surcharge warnings
  • Refunds detected and ready to claim

“It flagged a shipment lost months ago. I claimed and recovered €3,200.”

Lucía C. · home seller
your CFO
Your Amazon CFO
Moves for today · by impact
73
You're leaving ~€1,340/mo on the table.Recovered: 0
Stop the loss · VOLT-CABLE-3PK
Ads (€1,400) exceed gross margin: it loses on every sale. Pause the automatic campaign.
+€80/mo
Done · campaign paused · +€80/mo
Sell below cost · NORD-LAMP-WD
Negative net with 225 days of stock. An outlet recovers cash and avoids surcharges.
+€120/mo
Cut ACOS · VOLT-CHRG-65
13% margin against 28% ACOS. Lower bids by 20% and keep ~85% of sales.
+€210/mo
Start free now

We ship every week

The product you use today
is better than last week's.

We listen to sellers and ship improvements constantly. Here's the latest.

OCT 02

Profit waterfall per SKU

Full breakdown of every fee, Ad and cost, product by product.

EasyBoard
SEP 25

Automatic refund detection

We find lost and damaged shipments and prepare the claim.

Refunds
SEP 18

Losing-SKU alerts

We warn you the moment a product starts losing margin.

Alerts
SEP 11

AdBoard enters open beta

Profitability per campaign and per SKU, tied to your real profit.

AdBoard

Built by people who live on margin

Not just another tool.
It's the one we wished we had.

2024

Born from frustration

A group of sellers tired of not knowing, each month, how much they truly earned.

2025

EasyBoard, in production

Real net profit on one screen. Thousands of accounts connected in the first year.

2026

The profit operating system

AdBoard, StockBoard and CatalogBoard: a complete suite around your margin.

The data speaks

What we learned
from thousands of connected accounts.

19%

goes to Amazon commissions

On average, almost a fifth of every sale goes to fees before it reaches your pocket.

See the study
3,200

in unclaimed refunds

The average seller leaves thousands of euros on the table that Amazon owes for inventory.

See the report
13 pts

of margin difference

Between the margin sellers think they have and the real one, after fees, Ads and returns.

See the data

Find out what last month
really paid you.

Connect your account in 30 seconds and see your real net profit. Free for a month, no card.

1 month free · no credit card · cancel from the app